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LOYALTY CAMPAIGN MANAGEMENT: PETROL CARD
The DigitAma platform also handles the management of benefits to customers through their interaction with the brand and the electronic money (prepaid and postpaid).
It is able to support very high transactional volumes thanks to its solid structure and scalability.
The high level of computer security is guaranteed by the PCI-DSS 3.2 certification.
Our platform, widely equipped with APIs , integrates with external systems allowing complete interaction with different devices and actors.
DigitAma censuses any pdv / device .
The benefits of the promotional campaign are managed with great simplicity and practicality and the various retailers are geolocated with their devices.
DigitAma can provide benefits in real time, both via SMS and e-mail and with tickets issued by POS or Front-end cash and push notifications from smartphones.
A system capable of integrating with any type of platform, management or external device .
It is essential for us to be able to guarantee safety, which is why DigitAma is certified PCI (Payment Card Industry Data Security Standard) , the highest certification of computer security at international level. This allows us to work with sensitive bank card data ensuring that our customers’ data is not manipulated.
WHY RELY ON DigitAma
Because our platform allows a complete management of the credit wallet , both prepaid and postpaid, and offers the possibility of combining on the same card even a points purse for a possible loyalty campaign.
It can be perfectly integrated with any column management system .
The platform is able to satisfy all the needs related to the management of the credit and points purse because it guarantees:
GIFT CARD APPLIED TO AN OPEN OR CLOSED CARD : PREPAID CREDIT
Cards with prepaid credit or fuel vouchers have a scaled value and allow the payment of fuel without the use of cash. These can be, for example, recharged by the company owner and released to employees as benefits.
They are available in multiple versions:
They can be:
Postpaid card is dedicated to companies that have a fleet of their own, for third parties or in leasing, in addition to cashless supply , it allows payment at the end of the month .
The card is issued to the owner of the company and to it the cards of the employees who use company cars are connected, allowing an easy management of the fleet.
From the card management area it is possible to view, for each license plate and at any time, a detailed report of the supplies made (date and time, service station, product, price, any discount applied, total spent).
DigitAma fully manages the various contractual conditions applied to card holders, by creating personalized daily price lists for consumers .
In fact, each card / customer can be assigned a price list with the prices to be charged for each product and that can be changed every day depending on the trend of the market indices.
It is also possible to apply to the card / customer a discount in value to be made at the price of the price list associated with it or at the pump price.
It is also possible to define, for each card / customer, special conditions to be applied for specific networks / service stations , such as a different price list than the default one for the card / customer and / or other value discounts.
Ama Digital points purse is very flexible and configurable for all the needs of a loyalty campaign.
The card holder customer can automatically collect reward points based on his / her purchases and the points / euro weighting established by the promoter and the store owner based on his / her margins and sales policy.
The points purse can be combined with post-paid credit cards, increasing driver satisfaction and allowing them to collect loyalty points.
For customers with a postpaid card, it is possible to manage a credit line that is updated in real time after each refueling: when refueling, the fuel dispensing column / Pos communicates with DigitAma to request authorization for delivery and the platform responds based on availability and credit settings.
If the customer ends the amount granted on the credit line before the deadline, the card is blocked , in order to prevent the delivery. When the credit line is restored, following the payment of the invoice or contractual changes communicated by the management software, the card is released and can be used immediately.
Maximum credit limit thresholds can be set at weekly, monthly or annual intervals.
INTEGRATION WITH EXTERNAL APPLICATIONS
With DigitAma the connection with external applications is very simple , thanks to the advanced Web Services architecture on which it is built. It integrates easily with: management, cash desk front-end, CRM software, external applications, etc., providing a robust Bback-end engine .
The Web Services service is highly secure, PCI-DSS certified , uses the SOAP protocol and secure and encrypted transmission channels .
The Web Services provide a series of functions that allow replication of the possible operation with the various terminals and also other specific functions capable of greatly expanding the interaction with the platform and with the end user. This allows connection to a website or mobile or management app for viewing and managing the prize catalog and the request for rewards from customers.
An automatic SFTP service is also active, dedicated to the acquisition and sending of large amounts of data to or from external platforms. Data acquisition takes place through the interchange of files with record layout defined with third parties (txt, csv, etc.) on secure and encrypted SFTP protocol.
CONNECTION WITH THE MANAGER
Our authorization system is structured and designed to integrate and synchronize in real time and / or via batch with the management software.
From the management software, DigitAma acquires the customer data and related credit lines and daily price lists , so as to correctly enhance the entire movement and communicate the correct supply limits to the fuel / Pos delivery columns.
DigitAma sends to the management all the handling relating to refueling , acquired from the fuel dispensing columns / Pos, and enhances it with the prices contained in the price lists, in order to allow the billing of the customer and the update of his credit.
CONNECTION WITH FUEL DRAWERS
DigitAma is prepared for the connection , in real time, via Web Services and / or batch, with the main columns supplying fuel (Gilbarco, Tokeim, etc.) to carry out the authorization function.
At the time of delivery, the fuel dispensing column calls our platform to have the authorization for delivery and the delivery thresholds set for the customer. At the end of the delivery, the movement is communicated to DigitAma together with the various data (liters dispensed, amount spent, date and time of the supply, product delivered, customer information, etc.). DigitAma then sends any communications to be printed on the receipt, such as: active promotions, coupons, instant win, information messages, prizes, etc.
HOW TO INTERACT WITH CUSTOMERS
Interaction with customers is the fundamental strategic tool for the growth of one’s business, there are many ways to develop it:
We have developed an App connected to the Ama Digital database to allow customers to manage their card directly from their smartphone .
With the Mobile App you can:
AREA WEB CUSTOMERS
The Web Customers Area has the same functions as the Mobile App, but the customer accesses it by connecting to the Web.
The Web Area is also connected to the DigitAma database and allows:
DigitAma has a powerful promotional engine that can create, manage and analyze promotional initiatives that act as campaign accelerators.
The platform has a wizard inside that guides the operator in creating the promotion, according to the following step logic:
WHO -> CLUSTERIZATION : selection of customers on which to activate a specific promotion based on certain parameters.
WHEN -> VALIDITY PERIOD : selection of the period (dates, times, days of the week) in which to activate the promotion.
WHERE -> MOVEMENTS AND NETWORKS : selection of the type of movements and shops (network, sub-network, shop) on which to activate the promotion.
WHAT -> TYPE OF BENEFITS : selection of the benefit that the customer can obtain (discounts, coupons, prizes, instant win, etc.).