We work with businesses and organizations that use cards for customer loyalty, payments, identification, and access control. Our clients include supermarket groups, retail chains, fuel companies, tourism businesses, cruise lines, universities, and service providers.

We manufacture gift cards, loyalty cards, membership cards, payment cards, fuel cards, employee badges, ID cards, and access control cards. Each project can include card design and personalization, data encoding, packaging, logistics, and software infrastructure.

Both. We manufacture cards and develop the software needed to manage activation, transactions, data, and usage. We bring production and software development together in a single project, giving businesses one partner for their physical cards and digital infrastructure.

We develop custom solutions around your business processes and objectives. We assess your existing IT infrastructure to define the software and integrations your project requires. These can include APIs, WebPOS solutions, B2B portals, and authorization systems, designed to connect with your POS systems, e-commerce platforms, CRM and ERP software, mobile apps, and legacy systems.

Yes. We manage card production, printing, personalization, encoding, packaging, warehousing, and delivery to multiple locations. Depending on your requirements, we can also coordinate activation, shipment tracking, reporting, and integration with your business systems.

We develop loyalty programs that connect with POS systems, CRM software, mobile apps, and e-commerce platforms. Our solutions support points, coupons, rewards, cashback, membership tiers, and targeted campaigns. Rules and promotions can vary by brand, store, region, or customer segment to encourage repeat purchases, increase average transaction value, and build long-term customer value.

An effective program connects customer identification, purchase data, and rewards. We integrate physical and digital loyalty cards with your POS systems, apps, and CRM software to help you identify customers at checkout, apply relevant benefits, and measure campaign performance.

The terms often describe the same tool: a card linked to a customer rewards program. “Loyalty card” is the more widely used term in English. The name does not determine how the program works: its value depends on the benefits offered, the customer experience, and the systems supporting it.

Yes. We develop centrally managed systems for supermarket groups, retail chains, franchises, and multi-brand businesses. You can apply shared rules across the network or adapt them by brand, region, store format, or individual location.

Yes. A single customer account can connect a physical card with a mobile app, digital wallet, or unique customer ID. This allows customers to access the same points, coupons, balances, and benefits across supported channels. Synchronization depends on the systems and integrations configured for the project.

Yes. Our platforms organize loyalty program data to help you understand purchasing behavior, create customer segments, and target relevant offers. Data collection and profiling are configured around your business requirements, privacy policies, and applicable data protection requirements.

Depending on the configuration and available data, you can analyze purchase frequency, average transaction value, promotion redemption rates, card usage, and customer value over time. Reports can be filtered by store, brand, region, reporting period, or customer segment.

A closed-loop card is accepted only within a defined network, such as a supermarket group, retail chain, or fuel station network. It can support prepaid or postpaid arrangements, depending on the project. A postpaid configuration can include credit limits, spending controls, usage rules, and centralized transaction reporting.

A closed-loop card can combine payments with loyalty benefits within your network. Depending on the program, customers can access dedicated offers, rewards, services, or payment terms. This can encourage repeat purchases and help your business understand spending patterns within the network.

AMYRAT™ is AMA Group’s loyalty and payment solution for supermarket groups and retail chains. It combines card-based payments, loyalty features, and purchasing data to help businesses understand customer behavior and encourage repeat spending within their network.

AMYRA™ is designed to encourage more frequent purchases and increase the proportion of each customer’s spending directed to your network. Its transaction data supports customer profiling and segmentation, helping you plan targeted initiatives and assess their performance.

Gift cards can help attract new customers, encourage repeat purchases, and support seasonal promotions and corporate gifting. AMA Group provides physical and digital gift cards with fixed or variable values. Depending on the project, cards can be used in-store, online, or across both channels, with centralized activation, balance checks, and redemption tracking.

Yes, where applicable tax rules allow. Eligibility and tax treatment depend on the relevant jurisdiction and how the benefit is structured and provided. AMA Group manages the technology and operational processes; your business and tax advisors assess the applicable requirements.

Yes. We develop gift card solutions and portals for employee benefits, incentives, and engagement programs, with integration defined around the platform’s technical requirements. Projects can include physical and digital cards, B2B ordering portals, budget allocation, approval workflows, distribution, and centralized reporting.

Yes. We produce custom gift cards that businesses can distribute to employees for purchases within participating retail networks. Card values, validity periods, spending limits, and eligible sales channels can be configured to suit the program.

No. We support meal voucher issuers and service providers with card production, personalization, chip encoding, and related technology for electronic meal vouchers and staff cafeteria cards. The meal voucher provider remains responsible for issuing the vouchers and managing the service.

Yes. AMA Gift Welfare is our B2B portal for supermarket groups and retail chains that sell gift cards to corporate customers. It brings together customer account data, order requests, approvals, order tracking, distribution, and reporting.

Authorized corporate customers access the portal to place and manage gift card orders. The portal applies the agreed account settings, credit limits, approval steps, and delivery arrangements. Workflows can reflect each customer’s sites, departments, and organizational structure.

Yes. The portal can consolidate requests from branches, departments, and subsidiaries. Central teams can oversee budgets, approvals, and order fulfillment, while individual locations submit requests within their assigned permissions.

Yes. A program can use physical cards, digital gift cards, or both. We define the format around your audience, sales channels, distribution needs, and existing IT systems.

It is the software that checks whether a gift card transaction can proceed. At checkout, it validates the card and checks the available balance in real time before authorizing redemption. Transaction records support tracking and reporting.

The engine checks the available balance before authorizing a purchase, helping prevent spending beyond the funds available. Transaction records also support monitoring and investigation of discrepancies. These controls form part of the gift card program’s wider security measures.

Yes. It can connect with POS software, ERP platforms, and inventory management systems. We assess your software and available interfaces to define the integration, data exchange, and transaction workflows required.

We manufacture custom employee ID badges and access control cards. Options include names, photographs, barcodes, magnetic stripes, and contact or contactless chips, including RFID and NFC technologies. We select the card technology around your identification requirements, access systems, and intended uses.

A membership card identifies someone as a member of an association, club, organization, or program. Depending on the membership scheme, it can provide access to facilities, services, partner discounts, and payment functions. AMA Group handles card production, personalization, encoding, and integration with the systems that manage these services.

Yes. One badge can support building access, time and attendance recording, cafeteria services, parking, and smart lockers. The available functions depend on the card technology and its compatibility with the systems used for each service.

We assess your readers, turnstiles, time clocks, and software to identify compatible card technologies and encoding requirements. This determines whether new badges can work with your current infrastructure, including legacy systems, and whether any integration or system updates are needed.

Yes. We supply Evolis card printers for issuing employee badges, visitor passes, and replacement cards on demand. Your team can print personal details and, with the appropriate encoding options, prepare cards for use with your identification and access systems. This supports new employee onboarding, temporary access, and urgent replacements.

We produce fuel cards, loyalty cards, fuel vouchers, and access badges for service stations, fuel depots, and restricted areas. Fuel card systems can apply rules by vehicle or driver, transaction amount, purchase frequency, fuel type, location, and time of use. Depending on the configuration, our software supports transaction monitoring, anomaly detection, and reporting by cost center.

Yes. We develop API integrations with fleet management software, forecourt controllers, and CRM platforms. These connections can consolidate fuel transaction data, support consumption monitoring, and manage credit limits and usage rules. The available functions depend on your systems, data, and integration requirements.

We manufacture gift cards, membership cards, room key cards, guest service cards, and staff ID badges for hotels, resorts, holiday parks, and tour operators. Projects can combine room access, cashless payments, guest identification, and loyalty benefits, with card technology and software integration defined around your operations.

We manufacture multifunction cruise cards for passenger identification, embarkation and disembarkation, cabin access, and cashless payments onboard. Our range also includes crew and contractor ID badges, cards for prepaid onboard spending, and loyalty cards for returning guests. Each solution is configured around the cruise line’s onboard systems and procedures.

The card is linked to the passenger’s onboard account. In a prepaid setup, passengers load funds at reception and use the card to pay for onboard purchases and services. Each payment is deducted from the available balance, allowing guests to make purchases without using cash. The same card can also support cabin access, identification, and embarkation and disembarkation.

Standard PVC cards offer durability and support a range of printing and encoding options. Eco card options include recycled PVC and FSC-certified paperboard. The right material depends on the card’s intended use, lifespan, technical requirements, and your sustainability objectives. Environmental performance also depends on the finished card’s composition and disposal options.

Yes. We produce recycled PVC cards for applications such as gift cards, loyalty cards, and employee badges. We also offer FSC-certified paperboard options. We assess each material against the project’s printing, durability, and technology requirements.

Yes, where the selected material and card construction support them. We assess the required technology, expected lifespan, and operating conditions to identify suitable options. Chips, magnetic stripes, and other components also affect the finished card’s composition and recycling options.

Options include custom artwork, names, photographs, variable data, barcodes, QR codes, PIN codes, magnetic stripes, and contact or contactless chips, including RFID and NFC technologies. We can also provide custom packaging, point-of-sale displays, and matching printed materials. Available options depend on the card material and intended use.

Yes. We develop APIs and integrations that connect our solutions with POS and WebPOS systems, e-commerce platforms, CRM and ERP software, and mobile apps. We assess your existing IT infrastructure to define the data exchange, system requirements, and workflows needed for each project.

We use authentication controls, access permissions, configurable transaction limits, audit logs, and operational monitoring. These measures are defined around each project’s systems and requirements. AMA Group’s management systems are certified to ISO/IEC 27001 for information security and ISO 9001:2015 for quality management.

Yes. We supply Evolis printers for printing and personalizing badges, PVC cards, and compatible smart cards on demand. With the appropriate encoding modules, selected models can also encode cards. Applications include employee identification, visitor passes, guest cards, and card issuance at reception desks, offices, universities, hotels, cruise ships, and retail locations.

The right printer depends on your print volume, single- or double-sided printing needs, image quality, and encoding requirements. We assess your workflow, card materials, and expected demand to recommend a suitable model and configuration, from occasional desktop printing to high-volume issuance.

Our range includes:

• Zenius 2 for single-sided printing in small batches.
• Primacy 2 for regular issuance at medium to high volumes.
• Quantum for centralized, high-volume printing and encoding.
• Agilia for high-resolution retransfer printing.
• Badgy for basic, occasional card personalization.

Magnetic stripe, contact chip, and contactless encoding options depend on the model and configuration.

Yes, provided the cards are compatible with the printer and printing method. We can manufacture cards with your branding already printed and supply an Evolis printer to add names, photographs, barcodes, and other variable data on-site. This combines consistent branded card production with the flexibility to issue personalized cards as needed.

We combine Evolis printer expertise with experience in card manufacturing and encoding. Our services include printer selection, configuration, compatible cards, genuine consumables, spare parts, and technical support. We help you select the equipment and supplies suited to your application.

Yes. We supply genuine ribbons, cleaning kits, and other consumables suited to your printer model. We also provide technical assistance and maintenance support to help maintain print quality, address faults, and reduce downtime.